NB: This article might be a bit long but, trust me, it can change your company… We all heard about Zappos. This company has one of the best word of mouth of the planet. Let’s look at the number: ~ 1,735,000 followers on Twitter and 100 tweets/day ~ 63,000 fans on Facebook ~ 590,000 articles from the blogosphere Uncountable references [...]
-> Download the audio book “Tribal Leadership” he advices here: http://bit.ly/aZanMj