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	<title>Alex Toulemonde&#039;s blog &#187; Social Media</title>
	<atom:link href="http://blog.alextoul.fr/category/social-media/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.alextoul.fr</link>
	<description>Love talking about Technology, Startup &#38; Education. And you?</description>
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		<title>How To Grow Your Twitter Followers Spending 0s a day.</title>
		<link>http://blog.alextoul.fr/social-media/how-to-grow-your-twitter-followers-spending-0s-a-day</link>
		<comments>http://blog.alextoul.fr/social-media/how-to-grow-your-twitter-followers-spending-0s-a-day#comments</comments>
		<pubDate>Sun, 13 Feb 2011 23:08:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.alextoul.fr/?p=938</guid>
		<description><![CDATA[Twitter can be a very time-consuming place but it can also help you create amazing connection with people around the world.</strong> With "only" 2500 followers it has already changed my life. You can literrally visit any city in the world and get a chance to meet your followers (entrepreneurs in my case) from anywhere in no time. Wasn't possible 5 years before right?]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><strong>Twitter can be a very time-consuming place but it can also help you create amazing connection with people around the world.</strong> With &#8220;only&#8221; 2500 followers it has already changed my life. You can literrally visit any city in the world and get a chance to meet your followers (entrepreneurs in my case) from anywhere in no time. Wasn&#8217;t possible 5 years before right?</p>
<p><a href="http://twitter.com/#!/alextoul/status/36905493041520640" target="_blank"></a></p>
<p style="text-align: left;"><a href="http://twitter.com/#!/alextoul/status/36905493041520640" target="_blank"><img class="size-medium wp-image-939 alignleft" title="how-to-grow-twitter-followers" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/how-to-grow-twitter-followers.png" alt="How To Grow Your Twitter Followers" width="506" height="158" /></a></p>
<div class='clear'></div>
<p style="text-align: left;"><strong>Now the goal is to increase the quality and quantity of your twitter followers.</strong> I found this task to be VERY time consuming considering that I don&#8217;t blog or don&#8217;t give speeches often, etc. So if you&#8217;re like me and not a ROCK STAR but still want to enjoy a growing audience. Here&#8217;s a few tips.</p>
<p>
&#8211;break&#8211;</p>
<h2>1. Set Up 3 Newspapers Paper.li</h2>
<p><a href="http://paper.li/"><img class="aligncenter size-full wp-image-944" title="grow-twitter-followers-paperli" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/grow-twitter-followers-paperli-e1297634498584.png" alt="" width="650" height="93" /></a></p>
<p><a href="http://Paper.li" target="_blank">Paper.li</a> is a wonderful way that let you create a daily report based on the tweets of a portion of your followers or someone else&#8217;s followers. For example it can be based on one of your list or simply all your followers. Everyday you twitter account will tweet automatically this report and mention your followers.</p>
<div style="padding-left: 100px;">
<ol>
<li>Go To <a href="http://Paper.li" target="_blank">Paper.li</a></li>
<li><a title="Create New Paper Li To Grow Your Twitter Audience" href="http://paper.li/~/papers/new" target="_blank">Create</a> 3 different Daily Newspaper:
<ul>
<li>One based of your followers</li>
<li>One based on someone else&#8217;s list (preferably someone who has the same passion than you but in more famous. My Ex: <a title="Robert Scoble List - Grow your twitter followers" href="http://twitter.com/#!/scobleizer/lists" target="_blank">@Scobleizer&#8217;s lists</a>)</li>
<li>One based on a #tag, let&#8217;s say <a title="Entrepreneur - Grow Your Twitter Audience Followers" href="http://search.twitter.com/search?q=entrepreneur" target="_blank">#entrepreneur</a>.</li>
</ul>
</li>
<li><a title="Paper Li - Grow Your Twitter Followers." href="http://paper.li/~/papers/settings/" target="_blank">Set Up Your Settings</a>. Make then daily and make sure to turn on the &#8220;Promote on Twitter&#8221; option.</li>
</ol>
</div>
<p><strong>You&#8217;re done.</strong> This will not only help you to get more people to know about you since they are mentioned in your tweets but also help you to catch up with filtered news more easily. The Paper.li newspaper is, <a href="http://paper.li/alextoul" target="_blank">indeed</a>, very well designed.</p>
<h2>2. Create self-updated lists with @formulists</h2>
<p><a href="http://formulists.com/"><img class="aligncenter size-full wp-image-945" title="formulist-grow-your-twitter-follower" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/formulist-grow-your-twitter-follower-e1297635900814.png" alt="" width="650" height="110" /></a></p>
<p><strong><a title="Grow Your twitter Follow With Formulists" href="http://formulists.com/" target="_blank">Formulists</a> is a great way to stay in touch with your followers using lists.</strong> When you add someone in a list it does two great things:</p>
<ol style="padding-left: 100px;">
<li>The person notices you and might say thanks and follow you back</li>
<li>You can filter your timeline</li>
</ol>
<p><strong>So now the goal is to list a maximum of relevant people in your lists to expand your network.</strong> Which is exactly what Formulists does. I would suggest your create at least 3 formulists:</p>
<div style="padding-top: 10px;"><a href="http://blog.alextoul.fr/wp-content/uploads/2011/02/formulist-grow-twitter-followers.png" rel="shadowbox[post-938];player=img;"><img class="alignleft size-full wp-image-946" style="padding-right: 10px;" title="formulist-grow-twitter-followers" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/formulist-grow-twitter-followers.png" alt="Grow Twitter Follow" width="204" height="106" /></a></p>
<ul>
<li>One from the &#8220;Filter Who You Follow&#8221; category.</li>
<li>One from the &#8220;Expand Your Network&#8221; category: I really like the &#8220;People Like Somebody&#8221; list.</li>
<li>One from the &#8220;Manage Your Followers&#8221; category.</li>
</ul>
</div>
<div class='clear'></div>
<p>
<strong>Now the settings:</strong></p>
<ul style="padding-left: 100px;">
<li>Make sure to select &#8220;Exclude people I <strong>already follow</strong> from list&#8221; when you can</li>
<li>Set up the &#8220;Maximum Size List&#8221; to 500 (which is the limit)</li>
<li>Change the list description to something more friendly than &#8220;List generated by @formulists&#8221;</li>
</ul>
<p>That&#8217;s it. Let the magic happens.</p>
<p><strong>Now you have a nice way to grow your twitter followers</strong> spending absolutely 0s a day. Well don&#8217;t forget to be interesting, have a nice avatar, background, tweet often and ask questions. But this is the basics.</p>
<p>Let me know if you know others tricks in the comments! Good luck.</p>
<div align="center"><a href="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-22-at-2.40.42-PM.png" rel="shadowbox[post-938];player=img;"><img  class="size-medium wp-image-947 " title="Screen shot 2010-09-22 at 2.40.42 PM" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-22-at-2.40.42-PM-300x189.png" alt="" width="300" height="189" /></a><a href="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-25-at-10.13.19-PM.png" rel="shadowbox[post-938];player=img;"><img  class="size-medium wp-image-948 " title="Screen shot 2010-09-25 at 10.13.19 PM" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-25-at-10.13.19-PM-300x143.png" alt="" width="300" height="143" /></a><a href="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-28-at-4.23.44-PM.png" rel="shadowbox[post-938];player=img;"><img class="size-medium wp-image-951 " title="Screen shot 2010-09-28 at 4.23.44 PM" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-28-at-4.23.44-PM-300x125.png" alt="" width="300" height="125"  /></a><a href="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-25-at-11.10.50-AM.png" rel="shadowbox[post-938];player=img;"><img class="size-medium wp-image-950 " title="Screen shot 2010-09-25 at 11.10.50 AM" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-25-at-11.10.50-AM-300x184.png" alt="" width="300"  height="184" /></a><a href="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-25-at-11.10.44-AM.png" rel="shadowbox[post-938];player=img;"><img class="size-medium wp-image-949 " title="Screen shot 2010-09-25 at 11.10.44 AM" src="http://blog.alextoul.fr/wp-content/uploads/2011/02/Screen-shot-2010-09-25-at-11.10.44-AM-300x152.png"  alt="" width="300" height="152" /></a></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Facebook in 10 Years</title>
		<link>http://blog.alextoul.fr/social-media/facebook-in-10-years</link>
		<comments>http://blog.alextoul.fr/social-media/facebook-in-10-years#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:21:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://blog.alextoul.fr/?p=792</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.alextoul.fr/wp-content/uploads/2010/08/facebook.jpg" rel="shadowbox[post-792];player=img;"><img class="aligncenter size-full wp-image-793" title="facebook" src="http://blog.alextoul.fr/wp-content/uploads/2010/08/facebook.jpg" alt="" width="622" height="466" /></a></p>
]]></content:encoded>
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		<item>
		<title>How To Optimize A Facebook Fan Page Post</title>
		<link>http://blog.alextoul.fr/social-media/how-to-optimize-a-facebook-fan-page-post</link>
		<comments>http://blog.alextoul.fr/social-media/how-to-optimize-a-facebook-fan-page-post#comments</comments>
		<pubDate>Thu, 06 May 2010 03:23:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://blog.alextoul.fr/?p=525</guid>
		<description><![CDATA[


Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.  Wikipedia

Top News VS Most Recent
The &#8220;Top News&#8221; feed is based on an algorithm which decides [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/optimize-news-feed-facebook.jpg" rel="shadowbox[post-525];player=img;"><img class="alignnone size-full wp-image-527" title="optimize-news-feed-facebook" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/optimize-news-feed-facebook.jpg" alt="Optimize News Feed Facebook" width="537" height="39" /></a>
<div class="clear"></div>
<div class="quote">
<div><span style="font-weight: normal; font-size: 13px;"><strong>Social media optimization</strong> (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.  <a title="Socia Media Optimization" href="http://en.wikipedia.org/wiki/Social_media_optimization" target="_blank"><strong>Wikipedia</strong></a></span></div>
</div>
<h2>Top News VS Most Recent</h2>
<p><strong>The &#8220;Top News&#8221; feed is based on an algorithm</strong> which decides whether or not your post should be shown into their main stream. The &#8220;Top News&#8221; Feed is (indeed) more exposed so it is interesting to understand how to write better posts to get a bigger audience. Here&#8217;s few tricks:<br />
&#8211;break&#8211;</p>
<h2>1. Specify your target</h2>
<p>If you specify a target, you show to Facebook you are dedicating your post to a certain category of people. Meaning they are more likely to enjoy what you are posting so your post deserves to be seen.</p>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/Screen-shot-2010-05-05-at-7.46.53-PM.png" rel="shadowbox[post-525];player=img;"><img title="Optimize a Facebook post - Social Media" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/Screen-shot-2010-05-05-at-7.46.53-PM.png" alt="Optimize a Facebook post - Social Media" width="402" height="257" /></a>
<div class="clear"></div>
<h2>2. @Tag Others</h2>
<p>Facebook loves people who share with others! Right? When you tag others people, you add meaning to your post so it increases your chance to get in the &#8220;Top News&#8221; Feed.</p>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/tag-people-in-your-post.jpg" rel="shadowbox[post-525];player=img;"><img class="alignnone size-full wp-image-534" title="tag-people-in-your-post" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/tag-people-in-your-post.jpg" alt="Tag People in Your Facebook Post" width="551" height="65" /></a>
<div class="clear"></div>
<h2>3. Attach content</h2>
<p>Photo? Video? Event? Link? You choose! But attaching content is more engaging for your audience and increase your change to be in the News Feed as well.</p>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/attach-content-facebook.jpg" rel="shadowbox[post-525];player=img;"><img class="alignnone size-full wp-image-536" title="attach-content-facebook" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/attach-content-facebook.jpg" alt="Attach Content Facebook" width="534" height="87" /></a>
<div class="clear"></div>
<h2>4. Have a thumbnail</h2>
<p>It&#8217;s just more eye-catching and more user friendly. If your page linked doesn&#8217;t have pictures in it. Add this line in your code or <a title="Optimize your facebook post" href="http://wiki.developers.facebook.com/index.php/Facebook_Share/Specifying_Meta_Tags" target="_blank">read this</a>.</p>
<div class="quote">
<div>&lt;link rel=&#8221;image_src&#8221; href=&#8221;thumbnail_image&#8221; / &gt;</div>
</div>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/have-a-thumbnail-to-your-facebook-post.jpg" rel="shadowbox[post-525];player=img;"><img class="alignnone size-full wp-image-537" title="have-a-thumbnail-to-your-facebook-post" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/have-a-thumbnail-to-your-facebook-post.jpg" alt="Have a Thumbnail to your facebook post" width="545" height="128" /></a>
<div class="clear"></div>
<h2>5. Engage your customers</h2>
<p>Ask questions, avoid the closed questions. Try to engage your customers, let them tell you what they have to say!</p>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/Screen-shot-2010-05-05-at-9.21.44-PM.png" rel="shadowbox[post-525];player=img;"><img class="alignnone size-full wp-image-540" title="Engage your customers" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/Screen-shot-2010-05-05-at-9.21.44-PM.png" alt="Engage your customers" width="534" height="62" /></a>
<div class="clear"></div>
<h2>6. Ask Your Friends to Break the ice</h2>
<p>The idea is that the algorithm will put more easily your post in the main stream if you already have few comments and likes. So as soon as you post, go to your chat box and ask your friends to comment.</p>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/comment-like1.jpg" rel="shadowbox[post-525];player=img;"><img class="alignnone size-medium wp-image-542" title="comment-like" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/comment-like1-300x184.jpg" alt="Comment Like Chat" width="300" height="184" /></a>
<div class="clear"></div>
<h2>Conclusion</h2>
<p>Here&#8217;s a good one! Any better ideas? Comments? Feedback?<br />
 <iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fblog.alextoul.fr%2F%3Fp%3D525&amp;layout=standard&amp;show-faces=true&amp;width=500&amp;action=like&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:500px; height:60px"></iframe> </p>
<p><a href="http://blog.alextoul.fr/wp-content/uploads/2010/05/conclusion-facebook-social-media-optimization.jpg" rel="shadowbox[post-525];player=img;"><img class="alignnone size-full wp-image-543" title="conclusion-facebook-social-media-optimization" src="http://blog.alextoul.fr/wp-content/uploads/2010/05/conclusion-facebook-social-media-optimization.jpg" alt="Facebook - Social Media Optimization" width="532" height="269" /></a></p>
<div class="clear"></div>
<p>I want to thank the company <a href="http://brandglue.com/" target="">BrandGlue</a>, the real master at this art. Here&#8217;s there presentation:</p>
<div style="width:425px" id="__ss_3967147"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/ekaterinawalter/effectively-engaging-your-facebook-fans-tips-web-20-panel" title="Effectively Engaging Your Facebook Fans - Tips (Web 2.0 panel)">Effectively Engaging Your Facebook Fans &#8211; Tips (Web 2.0 panel)</a></strong><object id="__sse3967147" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=effectivelyengagingyourfacebookfans-panelatweb2-0-100504124813-phpapp01&#038;stripped_title=effectively-engaging-your-facebook-fans-tips-web-20-panel" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse3967147" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=effectivelyengagingyourfacebookfans-panelatweb2-0-100504124813-phpapp01&#038;stripped_title=effectively-engaging-your-facebook-fans-tips-web-20-panel" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/ekaterinawalter">Ekaterina Walter</a>.</div>
</div>
]]></content:encoded>
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		<item>
		<title>How to create a great tweet?</title>
		<link>http://blog.alextoul.fr/social-media/how-to-create-a-great-tweet</link>
		<comments>http://blog.alextoul.fr/social-media/how-to-create-a-great-tweet#comments</comments>
		<pubDate>Sun, 02 May 2010 05:51:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.alextoul.fr/?p=31</guid>
		<description><![CDATA[
If you want to be re-tweeted and convince your followers that you are providing content with great value. There&#8217;s few rules to make a tweet nicer. And it will help to build your notoriety.

1. Not 140 but 120 characters.
 It&#8217;s a pretty common mistake, writing a 140 characters tweet is already too long! why ? To make [...]]]></description>
			<content:encoded><![CDATA[<div class="quote">
<div>If you want to be re-tweeted and convince your followers that you are providing content with great value. There&#8217;s few rules to make a tweet nicer. And it will help to build your notoriety.</div>
</div>
<h2>1. Not 140 but 120 characters.</h2>
<p><span style="font-weight: normal;"> It&#8217;s a pretty common mistake, writing a 140 characters tweet is already too long! why ? To make your retweeter&#8217;s life easier. When you retweet you add to the sentence &#8220;<em>RT @username</em>&#8221; which add at least 10 characters. So to allow multiple retweet, 120 characters is a maximum you can deal with. Have a look to AllTop twitter account which I consider as one of the most interesting one to study:</span><br />
<script src="http://widgets.twimg.com/j/2/widget.js"></script> <script type="text/javascript">// <![CDATA[
     new TWTR.Widget({   version: 2,   type: 'profile',   rpp: 3,   interval: 6000,   width: 520,   height: 300,   theme: {     shell: {       background: '#ffffff',       color: '#8c8c8c'     },     tweets: {       background: '#ffffff',       color: '#5c5c5c',       links: '#526a74'     }   },   features: {     scrollbar: false,     loop: false,     live: false,     hashtags: true,     timestamp: true,     avatars: false,     behavior: 'all'   } }).render().setUser('alltop').start();
// ]]&gt;</script></p>
<h2><span style="font-weight: normal;">2. No special characters</span></h2>
<p><strong> </strong></p>
<div class="tweet">
<div><strong>Bad Example:</strong> &#8220;[Guy Kawasaki] &#8211; The 50 most successful #entrepreneurs (in The Silicon Valley) &#8211; http://alltop.com | also follow @alltop.&#8221;</div>
</div>
<p>That kind of tweet is hard to read and so reduce the chance to be retweeted or even read. However,  
<div class="tweet">
<div><strong>Good Example:</strong> &#8220;RT @Guy Kawasaki The 50 most successful entrepreneurs http://alltop.com&#8221;</div>
</div>
<p>It is way better. Some article say of twitter that it makes you write better. Because writing shorter helps to write better.</p>
<p><strong>Let&#8217;s keep in mind that []()-/| are characters to avoid in a tweet.</strong></p>
<h2>3. Add a short link at the end</h2>
<p>In the web browsing behaviour, we click more easily on the right part of your screen. Don&#8217;t ask me why, probably because we are use to the scrollbar on this side.<br />
Adding a link to your tweet also gives it more value, less selfishness and add more sense to the existence of Twitter (-;.</p>
<p><strong>Now let&#8217;s tweet better!</strong></p>
<p>Alternative interesting reads:</p>
<ul>
<li><a title="How twitter makes you a better writter" href="http://www.copyblogger.com/twitter-writing/">How Twitter makes you a better writer</a></li>
<li><a title="The formula to get retweeted" href="http://www.twitip.com/how-to-get-retweeted-the-formula/">The formula to get retweeted</a></li>
<li><a title="The Science of Retweet" href="http://bit.ly/v3StS">The Science of Retweet</a></li>
</ul>
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		<slash:comments>0</slash:comments>
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