The shift that is happening is pretty crazy. Mobile & Tablets are blowing away the PC. But wait. The impact is bigger than we think, my friend Marty just came back from the future with a story:

“In China, I walking in a restaurant that I saw that 34″ screen showing not only my face but also of my best friends favourite meals that I’m more likely to enjoy. Then I started to realize that the menu was in mandarin so I asked to the waiter if I could have an english menu. Guess what?? She laughed at me. ‘Why don’t you get your phone to translate it? You Americans!’”

The cloud X building, face & voice recognition X translation on the fly X the social graph X miniaturization of the connected devices = Probably something you can’t even imagine!!

That’s it, now Internet is in the air. It is no longer true that internet is associated with a device. At least it won’t be in the future.

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In fact, it’s a pretty good news. It means that one way to innovate is to look around you and see if every moves, motions, interactions, facts or even relationships are stored somewhere. If not, there’s an opportunity to add value using technology to transform this data into something helpful.

The pace of innovation on the internet has never been faster, the cost of setting up outstanding web technology is so ridiculously low that thousands of start-ups are building the new tomorrow.

So what? Well, I don’t know… But I’m pretty skeptical.. Everything sounds great huh? Not really. Small businesses were just started to take off on the “new-affordable” web but now there’s no way they can afford a mobile App. At least until decent Mobile CMS start to show up. But if the web keep moving that fast, I’m scared that a new era will take place, increase the cost of ”being technologically remarkable”, and blow away bootstrapping start-ups. What do you think?

10 years ago, it costs 10.000$ to build a decent website, today it’s a cool mobile App, and tomorrow?

Have a look to how good we were 10 years after the TV went out, pretty shitty isn’t it?
How old is internet again?

Top News VS Most Recent

The “Top News” feed is based on an algorithm which decides whether or not your post should be shown into their main stream. The “Top News” Feed is (indeed) more exposed so it is interesting to understand how to write better posts to get a bigger audience. Here’s few tricks:
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1. Specify your target

If you specify a target, you show to Facebook you are dedicating your post to a certain category of people. Meaning they are more likely to enjoy what you are posting so your post deserves to be seen.

2. @Tag Others

Facebook loves people who share with others! Right? When you tag others people, you add meaning to your post so it increases your chance to get in the “Top News” Feed.

3. Attach content

Photo? Video? Event? Link? You choose! But attaching content is more engaging for your audience and increase your change to be in the News Feed as well.

4. Have a thumbnail

It’s just more eye-catching and more user friendly. If your page linked doesn’t have pictures in it. Add this line in your code or read this.

5. Engage your customers

Ask questions, avoid the closed questions. Try to engage your customers, let them tell you what they have to say!

6. Ask Your Friends to Break the ice

The idea is that the algorithm will put more easily your post in the main stream if you already have few comments and likes. So as soon as you post, go to your chat box and ask your friends to comment.

Conclusion

Here’s a good one! Any better ideas? Comments? Feedback?

I want to thank the company BrandGlue, the real master at this art. Here’s there presentation:

1. Not 140 but 120 characters.

It’s a pretty common mistake, writing a 140 characters tweet is already too long! why ? To make your retweeter’s life easier. When you retweet you add to the sentence “RT @username” which add at least 10 characters. So to allow multiple retweet, 120 characters is a maximum you can deal with. Have a look to AllTop twitter account which I consider as one of the most interesting one to study:

2. No special characters

That kind of tweet is hard to read and so reduce the chance to be retweeted or even read. However,  

It is way better. Some article say of twitter that it makes you write better. Because writing shorter helps to write better.

Let’s keep in mind that []()-/| are characters to avoid in a tweet.

3. Add a short link at the end

In the web browsing behaviour, we click more easily on the right part of your screen. Don’t ask me why, probably because we are use to the scrollbar on this side.
Adding a link to your tweet also gives it more value, less selfishness and add more sense to the existence of Twitter (-;.

Now let’s tweet better!

Alternative interesting reads:

• How Twitter makes you a better writer
• The formula to get retweeted
• The Science of Retweet